Fighting food waste at the fridge

With 52 million tons of food going to U.S. landfills annually, it’s no wonder that many communities and businesses have initiated food waste diversion goals. According to ReFED, organic materials make up  21% of U.S. landfill volume!

The impact of landfilled food waste doesn’t stop at the space it consumes at landfills. Food waste globally contributes 8% of total anthropogenic GHG emissions. This makes landfilled food waste contributions to methane emissions near equivalent to that of all road transport emissions! Continue reading “Fighting food waste at the fridge”

Weston, WI: Fight cancer, fuel recycling

Valerie Parker photo

Great communities don’t just fall on a map. It takes great people to make great communities. Great people like Valerie Parker.

Weston friends, you need to know about Valerie Parker. Valerie gifted us the ability to test launch our app in Weston. Now it’s time for us to do her solid. And we’re asking you to get involved in a super easy way.

Valerie’s official title is Village of Weston Planning Technician. We’re going to zero in on her role as Weston’s Recycling Coordinator. Actually, we need to go even further. We are going to dig into Valerie’s role as one special human being who is so passionate about doing the right thing—especially when it comes to recycling right.

Many communities have individuals who oversee refuse and recycling contracts. Valerie took that role to heart when she began her tenure with Weston more than a decade ago. She didn’t just review new contracts. She made sure Weston went after grant funding available through the state to keep recycling costs lower for residents, developed an annual recycling and refuse newsletter, and hosts a calendar of events such as an electronic waste drop-off, home composting event and bulk-item drop-offs that is capped off with an annual recycling audit that awards prizes to the community’s best recyclers.

When we approached the Marathon County Solid Waste Dept. Director Meleesa Johnson about needing a community to beta test the ERbin app, Meleesa sent us straight to Valerie. Valerie eagerly agreed to bring any tool to residents that would make recycling right easier.

Now, Valerie is battling against a reoccurrence of endometrial cancer. We wanted to help with her battle against cancer and support her mission to help Weston residents recycle right. To do that, we are hosting an ERbin app scan challenge. Here’s how you can get involved.

For the challenge, simply download (Google Play; App Store) the ERbin app and start scanning the UPC barcodes of products to see if they are acceptable in Weston recycling bins. For each scan or search up to 2,000 scans/searches, we are contributing $0.25 toward a total donation that will go to the Foundation for Women’s Cancer (FWC) at the end of the scan challenge on Earth Day, April 22. The goal is to raise $500 for FWC. That means we need 2,000 scans from you.

Will you accept the challenge?



Finally, innovation in college campus recycling education

Digging through campus recycling and refuse bins can certainly draw strange looks and laughs from a crowd of college students. The costs are much higher for NOT digging deeper into the challenges that come with university recycling programs.

Fluctuations in market prices for recovered materials have impacted everyone—even college and university campuses. At Edgewood College in Madison, Wisconsin, the campus is now paying extra monthly fees for the contamination (trash) leaving their campus recycling bins.

The increased costs are fair. It costs Edgewood College’s recycling service provider, Waste Management, extra time and resources to sort and dispose of the unacceptable materials. The counter attack is no less expensive. Establishing a successful recycling education campaign on a college campus is an extraordinary feat. Turns out, recycling isn’t top-of-mind for college students.

But age and priorities aren’t the only problem. Students are constantly coming-and-going from campus; leaving in the summer for home or jobs, or enrolling for the first time at an institution that has different recycling guidelines than a student’s previous home-town. Re-education year-after-year is time-consuming and costly for facilities departments. Signage isn’t always reflective of year-to-year changes in acceptable material lists. Contracts change with service providers. Employees come-and-go and require re-training about recycling right.

The constant change of multiple variables wreaks havoc on campus recycling programs. Even Waste Management, sponsor of the app launch at Edgewood College, is interested in finding new ways to combat contamination and reduce costs to customers.

That’s why ERbin turned its attention to a better solution for campus recycling education. As much as we hate calling it education, it is what it is—but way cooler. Edgewood College is the first campus in the nation (with the University of Wisconsin-Stevens Point a close second) to implement the ERbin app for students and staff. A collaboration with a group of students in Edgewood’s Social Entrepreneurship course allowed ERbin to pair its data-driven technology with advice from students about how to best engage college students with use of the app, and interest in recycling, in general.

ERbin will spend the next few months promoting the app to students and staff, tracking use of the app, and finishing up the semester with a post-app implementation waste audit to measure any impact on contamination and volume of materials recovered.

One week into launching the app and it’s looking like free coffee might be the key to recycling right on college campuses 😉

Recycling education needs to go digital

It’s 2020. Estimates say that the material recovery industry loses $300M annually because consumers simply don’t know what materials to be tossing in residential recycling bins. How did we get to this point? With at-will availability of all kinds of information via our mobile devices, it’s baffling that consumers still don’t have the information they need to recycle right.

We’re going to change that. (You knew that was coming, right?)

First, let’s address the fact that many variables impact a consumer’s ability to recycle right. Markets for recovered materials have changed. Packaging has become complex – it’s not just glass, paper, cardboard, and aluminum/tin cans, anymore. Processing equipment has become antiquated and unable to meet the demands of new packaging materials. All of these variables create constant changes to local recycling program guidelines.

Yet, when you talk to the average consumer, the vast majority of people say they do recycle and want to recycle. Our waste audits in the City of Wausau and the University of Wisconsin-Stevens Point campus provide all the evidence we need that consumers want to recycle.

The problem is that the load of groceries you just brought home doesn’t look anything like the general messaging you’re seeing in local guidelines

The industry is working hard to make recycling work. Taskforces are researching new market opportunities for use of recovered materials. Processing infrastructure upgrades are slowly taking place across the country. But communicating with the public about how to recycle right?

So far, the solution has involved simplifying and generalizing messages: No plastic bags or plastic wrap. Plastic #1 and #2 containers-only. Cardboard boxes – yes.

The problem is that the load of groceries you just brought home doesn’t look anything like the general messaging you’re seeing in local guidelines (if you’re seeing those guidelines at all).

We’re coming at this problem from another angle: Be as specific as possible.

What if your grocery receipt told you exactly how to properly recycle all of the products you just purchased? What if you could give your kids your phone to scan the UPC barcodes of products in your pantry to learn how to recycle products you buy? What if your grocery delivery app told you exactly how to recycle all of the packaging for the products you just purchased?

It’s 2020. We have the technology. Would you use it?

A waste audit journey; pt 1

Consumer recycling behaviors are fascinating.

Bubble wrap, orange cone, boxes in full form – all not acceptable

We’ve spent the past three days up in the very early AM to get a peek inside resident recycling and refuse carts in the City of Wausau, WI. ERbin, in partnership with Rocket Industrial, a packaging solutions provider with its headquarters also in Wausau, is conducting a waste audit for the city. The goal is to learn about resident recycling behaviors so that we can provide better education to residents about how to recycle right.

All stakeholders involved – everyone from the Marathon County Solid Waste Dept., to the private hauler, Harters, to the City of Wausau, to ERbin and Rocket Industrial – we’re all looking to find ways to decrease the amount of materials that end up in landfills.

Curbside cart audit photos
Beautiful! Materials loosely tossed into the cart.

After three days of audits in Wausau, we’re learning that the rockstar recyclers and residents who need a little more education are incredibly geographically diverse. Which begs the question, why are some residents putting more of the right materials into their carts than others?

It all starts with the packaging designers and manufacturers. That’s why we are thrilled Rocket Industrial decided to get involved with the city waste audit. Rocket works directly with brands and manufacturers to help them package with less and with other options such as increasing the recycled content in packaging material. When packaging engineers can see first-hand how consumers make disposal decisions about product packaging, they can re-think packaging design that will lead to more sustainable disposal options.

Great effort with the paperboard boxes, BUT… plastic wrap left on box and boxes not broken down

Curbside audits are a great first step in addressing barriers to recycling right. We’ll be back with more audit findings. For now, enjoy the cart photos from our audit thus far.

3, 2, 1, ERbin Re-launch

We can’t believe it has been six months since we launched the very first version of ERbin in Weston, WI! Thanks to the amazing Weston beta tester feedback, we’ve iterated on the app’s user interface many times, and have added thousands of more products for users to scan.

That means we are ready for a Weston re-launch! Beginning on Monday, September 30, Weston residents will be able to jump on Google Play or the App Store and download the newest version of ERbin (search for erbin).

After you download, have some fun in your kitchen, bathroom, or utility closet and start scanning or searching for products or instructions on how to recycle in Weston recycle bins. Remember, recycling instructions in the app are specific to Weston’s Advanced Disposal customers. That’s because Advanced takes Weston recovered materials to the Portage County Material Recovery Facility (MRF) for processing. Weston neighbors in Wausau or Kronenwetter have a different recycling service provider and processor. The guidelines vary by community – crazy, huh?!

Also super important – Head to Facebook and search for ‘Weston, WI Recycles’ Facebook Group to join an ongoing conversation with us and your fellow Weston friends about how to recycle right. You’ll be able to get answers to questions we are all asking, when it comes to knowing what is acceptable in Weston recycle bins.

Love the app? Help us out by rating us with five stars in the App Store or Google Play.

Have feedback to make the app even better? We’d love to hear from you. Email Co-founder Michelle at

Thanks for staying with us on this exciting journey!

With Gratitude,