It’s 2020. Estimates say that the material recovery industry
loses $300M annually because consumers simply don’t know what materials to be
tossing in residential recycling bins. How did we get to this point? With at-will
availability of all kinds of information via our mobile devices, it’s baffling
that consumers still don’t have the information they need to recycle right.
We’re going to change that. (You knew that was coming,
First, let’s address the fact that many variables impact a
consumer’s ability to recycle right. Markets for recovered materials have
changed. Packaging has become complex – it’s not just glass, paper, cardboard,
and aluminum/tin cans, anymore. Processing equipment has become antiquated and
unable to meet the demands of new packaging materials. All of these variables
create constant changes to local recycling program guidelines.
Yet, when you talk to the average consumer, the vast
majority of people say they do recycle and want to recycle. Our waste audits in
the City of Wausau and the University of Wisconsin-Stevens Point campus provide
all the evidence we need that consumers want to recycle.
The industry is working hard to make recycling work.
Taskforces are researching new market opportunities for use of recovered
materials. Processing infrastructure upgrades are slowly taking place across
the country. But communicating with the public about how to recycle right?
So far, the solution has involved simplifying and
generalizing messages: No plastic bags or plastic wrap. Plastic #1 and #2
containers-only. Cardboard boxes – yes.
The problem is that the load of groceries you just brought home
doesn’t look anything like the general messaging you’re seeing in local
guidelines (if you’re seeing those guidelines at all).
We’re coming at this problem from another angle: Be as
specific as possible.
What if your grocery receipt told you exactly how to
properly recycle all of the products you just purchased? What if you could give
your kids your phone to scan the UPC barcodes of products in your pantry to learn
how to recycle products you buy? What if your grocery delivery app told you
exactly how to recycle all of the packaging for the products you just purchased?
It’s 2020. We have the technology. Would you use it?
We’ve spent the past three days up in the very early AM to get a peek inside resident recycling and refuse carts in the City of Wausau, WI. ERbin, in partnership with Rocket Industrial, a packaging solutions provider with its headquarters also in Wausau, is conducting a waste audit for the city. The goal is to learn about resident recycling behaviors so that we can provide better education to residents about how to recycle right.
All stakeholders involved – everyone from the Marathon County Solid Waste Dept., to the private hauler, Harters, to the City of Wausau, to ERbin and Rocket Industrial – we’re all looking to find ways to decrease the amount of materials that end up in landfills.
After three days of audits in Wausau, we’re learning that
the rockstar recyclers and residents who need a little more education are incredibly
geographically diverse. Which begs the question, why are some residents putting
more of the right materials into their carts than others?
It all starts with the packaging designers and manufacturers. That’s why we are thrilled Rocket Industrial decided to get involved with the city waste audit. Rocket works directly with brands and manufacturers to help them package with less and with other options such as increasing the recycled content in packaging material. When packaging engineers can see first-hand how consumers make disposal decisions about product packaging, they can re-think packaging design that will lead to more sustainable disposal options.
Curbside audits are a great first step in addressing
barriers to recycling right. We’ll be back with more audit findings. For now,
enjoy the cart photos from our audit thus far.
We can’t believe it has been six months since we launched the very first version of ERbin in Weston, WI! Thanks to the amazing Weston beta tester feedback, we’ve iterated on the app’s user interface many times, and have added thousands of more products for users to scan.
That means we are ready for a Weston re-launch! Beginning on Monday, September 30, Weston residents will be able to jump on Google Play or the App Store and download the newest version of ERbin (search for erbin).
After you download, have some fun in your kitchen, bathroom, or utility closet and start scanning or searching for products or instructions on how to recycle in Weston recycle bins. Remember, recycling instructions in the app are specific to Weston’s Advanced Disposal customers. That’s because Advanced takes Weston recovered materials to the Portage County Material Recovery Facility (MRF) for processing. Weston neighbors in Wausau or Kronenwetter have a different recycling service provider and processor. The guidelines vary by community – crazy, huh?!
Also super important – Head to Facebook and search for ‘Weston, WI Recycles’ Facebook Group to join an ongoing conversation with us and your fellow Weston friends about how to recycle right. You’ll be able to get answers to questions we are all asking, when it comes to knowing what is acceptable in Weston recycle bins.
It’s amazing how asking the simple question “WHY?” can lead
to such a positive impact. ERbin began from that very question: WHY? Why is it
so difficult to know what to recycle in my local community?
Fourteen months and a lot of learning and progress later,
we’re bringing a solution to the table.
It doesn’t have to be hard to know what to toss in your
recycle bin or compost cart. When residents have instant access to the right
answers, making the right decision is easy.
We’re proving this method as Madison residents use the ERbin
app during this summer’s Madison Food Scrap Trial Program taking place during
August and September. Community composting programs often fail because just
like with recycling, residents put the wrong items in the cart. The business
receiving the materials often can’t have that kind of contamination in their
compost. The contamination negatively impacts the business’s ability to sell
that compost to an end-user.
On Friday, August 2, City of Madison Streets Division
drivers picked up the carts from the 125 trial program participants for the
first time. The outcomes were fantastic. Gunderson Health System’s Middleton
dairy digestor staff were extremely happy with the materials they received. Only
three tags left on carts to remind residents about acceptable items.
The Week 2 pick-up took place Friday, August 9. NO cart tags
were left behind; a perfect pick-up!
Nearly half of the participants have downloaded the app, and
others are participating in our Facebook group or are receiving the program’s
weekly emails. We can’t wait for other communities to ask “WHY?” And see how
the ERbin app can have a positive impact on decreasing contamination in their
composting and recycling programs.